Sly-ghtly Different View.

Brand Identity Crisis

Sly — Sat, 09 Feb 2013 21:55:19 +0000

In one of my earlier courses in marketing we were tasked to create a social media strategy plan for a local business. My group chose a small but specialized boutique in the heart of Gastown. In order to better understand the message that this particular business was trying to convey to it’s client, we had [...]

Online video ad spend continues to grow.

Sly — Thu, 22 Nov 2012 22:15:20 +0000

Online video ad spend continues to grow. #SEW #socialmedia #onlinemarketing http://ow.ly/fvpti

Remembering the riots

Sly — Mon, 18 Jun 2012 18:13:29 +0000

One year ago the city of Vancouver exploded in violence. But from the ruble came a new and touching sense of community. Aided by social media, a small group of dedicated individuals quickly organized a clean up campaign. Showing the world that for everyone person that acted disgracefully that day, there were a dozen more [...]

Civic Plaza side walk ad

Sly — Wed, 13 Jun 2012 17:24:56 +0000

Side walk ad in Vancouver for a complex in Surrey.

The Uni-Verse Project

Sly — Sat, 17 Mar 2012 19:56:39 +0000

http://www.youtube.com/watch?v=YApQTDLuSX8&noredirect=1

A tribute to our fallen music legends. Join us by sharing your favorite song, and help keep honor the great ones!

RIP QR codes

Sly — Sat, 25 Feb 2012 20:53:08 +0000

I’m sure that at one point or another you have run into a little square black and white label that resembled, what could be some type of bland alien technology. And if you haven’t then your powers of observation are disturbingly lacking. These are a called QR or “quick response” codes, and are used to [...]

Who dictates what? Media vs The Public.

Sly — Sat, 01 Oct 2011 20:46:22 +0000

A recent point of discussion in one of my courses was whether we thought the media influenced public opinions or the other way around. And though the opinions varied, the majority believed that it was the public who held the power on what makes it on the news. Most argued that the news, much like [...]

Back to bloggin’.

Sly — Wed, 24 Aug 2011 20:10:56 +0000

About 7 months ago I swore I would start a Blog and I did….unfortunately about 6 months ago stopped. I wish I could say that this is out of character for me but sadly it is not. Although I do eventually re-visit and follow through on projects I’ve started, I have the tendency to get excited [...]

Click Whirr….

Sly — Fri, 18 Feb 2011 22:21:32 +0000

Just a few pages into reading a book called Influence:The Psychology of Persuasion by Robert Cialdini, I have already learned something new. It’s refered to in the book as ‘Click Whirr’ or fixed-action patterns. Why the odd wording? Well it’s because in one of the examples he talks about in the book an experiment was done to [...]

Edibles

Sly — Mon, 14 Feb 2011 03:20:56 +0000

Awesome Roast Chicken from one of my fav restaurant in down town Vancouver, Joey’s. Cali+Rolls This was from a place in Burnaby called Oyama Sushi, good prices…ok food.